The Internet was not created by our ex Vice-President of the United States of America. No, contrary to our Nobel Peace Prize winners claim some years ago. I am not trying to pick on him but you realize that he had nothing; and I mean nothing to do with the Internet.
This is another payment gateway where I only have experience in implementing the credit card gateway for a client’s online shopping cart. Documentation and implementation guides are very adequate, and it was easy to get this working. It’s also a very similar interface to Netcash and VCS.
There are two basic types of opt-in lists. The first is collected by the merchant herself from her own page, and can be as simple as an email link stating that you, the merchant, will send occasional information to your customers. The people who click this button want you to write them, and they are by far the most likely to buy from you again. The second type is a list purchased from a reputable researcher a list compiled from willing buyers who hydra2web have expressed an interest in your product or a similar item. Remember, however, that the key distinction is that the email addresses on both of these lists were willingly shared by their owners.
To comply with the banks’ latest data security standard, PCI DSS, you will need to use a third party payment gateway to take payments online. Good providers provide a fast and secure way to get paid online.
Avoid Phishing Scams “Phishing” is the attempt to collect sensitive data (usernames, passwords, secure financial information) while appearing to be a reliable and legitimate entity. Phishing scams often find their way to your Inbox in the form of e-mails (or as an instant message) from auction sites or social networking sites, etc. The e-mails link to sites that look almost identical to the legitimate site.
Payment via a 3rd party payment gateway. This method is similar to using Pay Pal, except that instead of Pay Pal, your customers pay on another 3rd party website. The reason to use a 3rd party website is that they provide the secure and encrypted payment, giving your customer piece of mind, and act as the credit card processor. This website can often have your logo on it and other features which make it look just like your website. An example of such a gateway is Linkpoint Connect. Many customers may not even realize that they’ve even left your site, and after paying you can set it up so they return to your site. This is more professional looking than Pay Pal, but costs a bit more to implement.
Also be sure to choose a cart that is compatible with your server operating system. Typically, Linux servers will run PHP and Perl solutions and Windows servers will use .ASP and .NET applications.
I know it can be difficult to choose a payment gateway supplier. If you want, you can contact me for some feedback on which solution will work best for your needs.