Productivity Expert’s Answer: “I get these questions a lot! Social media can be a huge boost to your business and the relationship you build with your customers, but you have to have a plan and not get sidetracked for three hours of what I like to call “Browser Blackout”. Browser Blackout is when you just want to check your messages on Facebook and three hours later you find yourself in a trance still clicking at all the cute puppy photos?

Niche Market – Look at your niche market and determine what social media sites have those type of people in their online communities. You will want to have profiles on all the big main social media sites such as Facebook, Twitter, LinkedIn, Pinterest, and Google+ (yes you should be on Google plus… hello… they are part of Google who runs the most widely used search engine out there! My ratings went up when I started using Google+ even though I feel like I am alone on there sometimes. But, also keep in mind that there are thousands of social sites out there catering from everything from losing weight to photography. Research and evaluate the smaller social media sites and groups so that you can be a big fish in a small pond and stand out.

This goes hand-in-hand with familiarizing yourself with the social media platforms and knowing your purpose. In the same way that you need to learn the culture, you also need to learn the language. When I moved to France as a teenager, it was one thing to pick up on the fact that there was a good bus system (culture) but quite another to figure out how to purchase tickets to ride across town (language).

One of the advantages being the use of its traffic already on the sites. The ability to add connections on each site. And finally having to use it anytime you are in need of any two of the previous points.

Being consistent with your message and your branding also lends toward your goal of relevance and theming when it comes to SEO, or Search Engine Optimization.

There is nothing more powerful to a person reading a message or conversation that has the word YOU in it, over and over. Many people have an “I” mentality, and in SoMee Social ONG, you are not the deal. The other person or side of the conversation is.

Tip: Your home page may not be the best link to share on your Profile while networking on social sites. Consider linking to your “about me” page instead for a more personable introduction to you and your site.

Continuing education from valuable resources and an in-depth knowledge of things like SEO, content strategy and user experience are the backbone of a successful social media strategy.