Social Media Marketing has truly hit the mainstream. Everywhere you look people are inviting you to visit them on Twitter, Facebook, LinkedIn and YouTube. And as a Social Media Marketing Specialist I am thrilled!
If you ask me, there is nothing worse than landing on a website only to find a virtual waste dump of social media feeds, pointless widgets and every blog post the company has ever written flashing in blinking lights on the homepage. No one wants to see this when they walk through your door – trust me. There is a big difference between an interactive site and a lack of editing.
Use good judgment on the homepage and don’t bury your main calls to action for the sake of gaining a follower on Twitter. And while your at it, let them “Like” you on Facebook right from your website. Your prospect is there because you invited them. Don’t release them into the social media jungle as soon as they arrive. Chances are, they may end up “Liking” you on Facebook, but the moment someone posts a photo in their newsfeed, your customer, and your sale, are as good as gone.
So, I implemented a social media Optimization (SMO) strategy and started blogging and article writing plus actively participated on the leading run with me websites. For example, I blogged almost every day in June and August and posted over 200 status updates. All of that activity increased my website visitor traffic by 3 times. I went “viral” creating over 1.1 million references for my name and personal brand. Now there are 1.6 million results. But I didn’t just go viral for my name I also did it for 17 of my main “keywords”…
LinkedIn is known as the ultimate professional networking site. There are jobs, partnerships, and deals created through LinkedIn everyday. Branding yourself on this platform is very important. Complete a full profile that highlights your career path. Include a nice picture that represents your brand. You can share updates and articles on LinkedIn. Make sure they are relevant and communicate what your brand stands for.
Co-Marketing social media profiles Partner List Make a list of your partners local charities or other companies you can partner with for some co-marketing activities. Why not get together and share resources, run an ad together and maximize both your voice, market and brand a wareness.
Don’t be a phony. No one likes a phony and they are easier to spot than you may think. Don’t hide your real identity. Social media is all about engagement and relationship building. How many valuable relationships do you know that have been built by anonymity? Just be your nice, sharing, intelligent, thoughtful, charming self and you will be sure to achieve your objectives for engaging in social media.
My editorial calendar lists the date the article should go out, the title, and then there are several columns for check marks so I know I’ve posted the article to all the various sites.