AIDA. We’ve all heard of it. We all know what it means. But how many of us use it in our marketing? You do? Okay. Better question: how many of us use it in our online marketing? The sad fact is that just having a website, no matter how good it looks, will not convert your visitors into customers. But by using the AIDA technique throughout your website and e-newsletters, you can in theory change this.
Watch your tone and language. Make it consistent with not only the image you’re trying to project but with what you’re offering. While a parent reading an advertisement about the latest kids’ bike doesn’t care about the manufacturer but instead wants to know what safety features the bike has, a mother wishing to start an online store for childrenswear wants to know all about your small business web design sydney company, its history, and its previous work. Context is important.
Before you launch your website and online business, you should make a good plan and thinking. Hiring someone to build your website for you can be a good option. The person you hire will do necessary optimization and design for you. At the end, a professional and beautifully designed website will be waiting for you.
You must give some time to read about the company their services, look through their previous work and their clients. Also you may go through the terms and conditions or the legal disclaimer to get to know about the hidden warnings. website design company’s update their web pages often. One may also get to know a lot about the company by just going through its website as if the company doesn’t have time to properly keep their company website running then what would they do to yours?
Another thing to remember is that if you need a website, you also need a host. Check with your web designer to see if they offer any web design services hosting packages that is right for you. You will also need to be able to update your site on a regular basis, especially if you have a real estate site. Search engines like fresh content every now and again. Blogging is a good way to keep fresh content on your site. No matter what your area of expertise, there are several angles you can write about.
Keyword research is about finding out what words are being used by searchers on the internet to locate products and services in your industry. You can be an expert in your field but using industry standard words as keywords may not yield the results you want in your pay per click campaign.
Be professional while creating your website. Use colors but do not go overboard about them. Over use of different colors on your website will distract your potential buyers. Choose three colors that you’ll be using alternatively when circumstances force.
Do not try to attract or fool web crawlers by hiding text, such as making it the same color as the background. It may take a little time, but you will be caught and penalized for this and other black hat practices. I mention again, you are not being graded on your literary ability so do not be afraid to write a couple of keyword rich paragraphs.